Is video conferencing finally coming of age?
By Ian GRAYSON
For more years than I care to remember, I've been writing stories about how video conferencing is on the verge of really taking off in the business world - could this year be the one I'm right?
While tools such as Skype and Apple's FaceTime are increasingly popular among individuals, usage of business-grade video conferencing has been somewhat slower to take off.
True, there are many large firms that have invested in so-called "immersive" video conferencing facilities. These specially constructed rooms give you the illusion that you're sitting across the table from somone, even if that someone is in another office thousands of kilometres away.
Yet video conferencing as a regularly used tool for the majority of businesses has always remained something that will become big "in the future".
But now, at last, it seems as though things might be changing. According to a report from research company Ovum, spending on video conferencing will hit $US3.8 billion by 2016. That's a fair chunk of change in any currency.
The drivers, when you think about it, are obvious. There is strong post-GFC pressure to keep a lid on business costs while at the same time improving productivity. Conducting video conferences with staff and clients is a whole lot cheaper than climbing on planes.
There's also the flexibility angle. If an MD equips offices around the world with video conferencing facilities, he or she can virtually visit multiple countries in a single day. Try that on an aircraft.
While desktop video conferencing tools are tipped to grow, usage of the immersive rooms at the big end of town are forecast to power ahead even faster. According to the Ovum report, this market will grow at a combined annual growth rate of 19.49 per cent over the same five-year period to hit $US1.1bn market by 2016.
Looks at though the technology is finally moving from a "nice-to-have" option to a serious business tool. Will you be making use of it in your workplace?
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I am in the business of supply video conferencing equipment and systems integration. We definitely see more businesses using video conferencing and even Small & Medium businesses are catching up.
There are also more established brands coming up with their own video conferencing products like InFocus and AVerMedia. It's an indication this is a lucrative pie and they want to take a bite too.
But the newest kid on the block that is taking the industry by storm is Vidyo. They are software-based platform based on H.264 SVC (Scalable Video Coding). It offers great resilience to packet loss, hence video frames are smoother instead of freezing or dropping out together.
Vidyo endpoints are basically COTs standard PC desktops or laptops installed with their software platform. Hence their endpoints are more affordable than the appliance endpoints from Polycom or Tandberg.
The whole industry is undergoing alot of changes and it meant only one thing - it will be better for end users in the long run.

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Ian Grayson has been a technology journalist for more than 15 years. A former IT editor of The Australian newspaper, he now runs his own freelance business, crafting stories for a range of publications and web sites. He is intrigued by the power that technology wields in the world of work - both for better and for worse - and in this blog offers insights into what it all might mean.