Anyone still feeling green?
By Ian GRAYSON
Back in the good-old days before the GFC, many businesses spent lots of time pondering ways to be 'green'. Are they still doing it?
As the financial storm clouds deepened, attention shifted from saving the planet to saving the business. Protecting market share became more important than protecting the planet.
True, some activities did benefit both. Cutting power and paper usage reduced costs and also helped the planet. But more far reaching projects with the potential to do a lot more were often put well and truly on the back burner.
Trouble is, in many cases they're yet to make a comeback. And now, with growing talk of a double-dip recession, it's not likely they'll be seen any time soon.
Have we seen the last of the green IT revolution?
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Ian Grayson has been a technology journalist for more than 15 years. A former IT editor of The Australian newspaper, he now runs his own freelance business, crafting stories for a range of publications and web sites. He is intrigued by the power that technology wields in the world of work - both for better and for worse - and in this blog offers insights into what it all might mean.