Sometimes I don’t understand Apple.

And most times I don’t understand their ‘fans’ or how the media (as a whole) deals with the company.
It appears to me that Apple’s spin is so good, that the media feels the need to be its no charge marketing organisation, breathlessly reporting every new product as “news”. No other company I know of – Ford, GM, Porsche, IBM, B & O, Fisher & Paykel etc etc – gets this privilege.

Overnight Apple announced some new models; good for them. What I don’t figure though is one major thing. In it’s almost arrogance, it has decided that DVD drives are now passé and as such, are not included. This assumes that all entertainment type media, whether it be visual or audio, is only now fit to be distributed by digital file a la the iPod and iTunes.

In terms of video editors, this may just come back and bite them on the bum, in the same that their astonishing casting adrift of FCP has alienated many.

I have yet to be asked to supply a finished product by digital file unless it is to be web based. All movies etc for viewing on screens have been requested via DVD or Blu-ray, so for mine, Apple has jumped the gun here.

Likewise removing LAN connections and relying on wireless only (as I read it) is also premature.

Wonder how fast there will an about turn …