Has Apple lost the plot?
By David HAGUE
I swore that when Steve Jobs passed away, I would not leap on the Apple band wagon and write some fawning, overblown piece and remind the world what a fantastic businessman he was, a brilliant inventor, hero to the people and all that rot.
So here it is. Sort of.
Apple has long been treated as the leader in the graphical world; magazine production, video editing, illustration, drawing and of course image manipulation. Indeed the term ‘Photoshopping’ is now in the popular lexicon.
I entered the graphical world partly due to the first Apple Mac; not because I craved one, but as a mainly DOS/UNIX based 4GL developer, I wanted to show my business partner at the time (a certifiable Mac nut, and I do mean certifiable in that psych “loony tune” sense), that a PC could adequately perform any task he could on his toy. Sometimes better as I had hard disks at my disposal. Imagine producing a 12 page magazine on floppies alone. He did.
The catalyst for this was the original Windows 2.03 and Pagemaker. The story goes off at many tangents from there, but eventually lead me to being a major Australian distributor of Windows and Mac products and later back to Perth (I was on the Gold Coast) and the world of video and TV production and hence to Auscam magazine.
When Apple released Final Cut Pro, the only real competitor was Adobe Premiere. AVID was (and still is) alive and well, but the cost comparison was no contest. The Mac alternative was therefore picked up quickly, the companion products of Photoshop and After Effects along with Illustrator meshed together very nicely and of course, using a Mac in this area was almost a badge of honour.
However, of late I am of the opinion that in video, the Mac and Apple has lost their edge. For some reason, the latest FCP was dumbed right down to almost iMovie proportions, and Apple just doesn’t seem to have the interest in video they once did. Maybe it’s because Adobe brought Premiere back to the Mac after dropping it for a few years, maybe it’s because PC hardware is now seen as comparable and cheaper and other applications such as Sony Vegas, Grass Valley Edius and other offerings from Corel, Avid, Roxio and so on are seen as good as or better tools these days?
Or is it because Apple is more interested in music and “apps” with tablets and phones these days?
Let’s face it, these days whether you use Photoshop on a Mac or on a PC doesn’t really matter. It’s the same as washing dishes in an Electrolux or F&P. The dishes get washed; the results are the same. The only thing different is the cardboard the product is wrapped in – a Windows box or a OSX one.
Have you changed from a Mac to a PC or vice versa of late? If so, why? Comments are open!
|Subscribe to Hydrapinion|