Oh MOG, you had me at hello
By Adam TURNER
Compatible with Sonos and Airplay, plus unmetered on Telstra's Next G, MOG could be the subscription music service you've been waiting for.
It's been a dramatic 12 months for Australian music lovers and right now we're spoilt for choice when it comes to streaming music services. I've tried a few in recent times including Rdio, Songl and Spotify, but I think MOG might be the one that wins me over.
There's no one perfect streaming music service. It all depends on how you want to listen to your music. Some people care about a desktop app, while others are more interested in browser-based access. Caching music on mobile or desktop devices is critical to some people, but not others. A mobile app is important to some music lovers, perhaps with multi-platform support, while others are more interested in multi-room audio systems such as Sonos. Then there's the whole concept of music discovery, which excites some people more than others.
I've been using Rdio for almost six months, on my iPhone, my MacBook Pro and via a Sonos system. Spotify is slick, but it didn't offer enough to lure me away. The two key features which kept me with Rdio were browser-based access and offline caching on mobile devices. But as a Telstra Next G mobile customer, I think MOG's unmetered streaming could seal the deal.
I don't use Telstra for my home internet access, but having upgraded to a 200GB monthly allowance I'm not too worried about the impact of streaming music. It's when I get away from home that I fret about streaming music over Telstra's Next G mobile broadband network. Unmetered MOG access over Next G seems almost too good to be true. I even checked with Telstra to confirm that unmetered access applies when I tether my MacBook to my iPhone, not just when I use the iPhone app. There's also mobile caching, but it's not really necessary when you've got unmetered Next G access.
The icing on the cake is built-in Airplay access in the iOS app and Mac desktop client, letting me stream music directly to speakers around my home without the need for workarounds such as the impressive AirFoil. Unfortunately the built-in Airplay features only support one speaker at a time, but like most new subscription music services MOG is also compatible with the amazing Sonos system.
For me one of the few shortcomings of MOG is that the desktop client won't let me tap into my local music library, so if I want to listen to something that's not available in MOG I need to switch back to iTunes. The inability to replicate your iTunes library in MOG is also frustrating.
You need to do some research before deciding on the best subscription music service for you, but if you're a Telstra mobile customer then MOG should be at the top of your shortlist.
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