When will Catch Up TV catch up with viewer demand?
By Adam TURNER
Catch Up TV won't really catch on until all devices are treated equally.
The spread of Australian Catch Up TV services to a range of home entertainment gear is exciting. Right up until the point you sit down to watch something and realise how disadvantaged you are because you're not watching on a computer.
Seven's Plus7 is a classic example with what's wrong with Catch Up TV in Australia. In April Australians watched 2.5 million TV shows via Plus 7, but nine of the top ten most popular shows are not available if you watch Plus7 via a television or Blu-ray player rather than the website. Of Plus7's top ten shows only Australia’s Got Talent managed to make it beyond the browser.
Seven says this is due to rights issues, but I suspect it's also because they don't really want us watching Catch Up TV when we're sitting in front of the television. The fact is that this viewing model is the future of entertainment, whether they like it or not. The sooner the networks come to terms with this, the better they'll be prepared for the entertainment revolution that threatens to cut them out of the picture.
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