The Golden Rules of writing tech "Round-Ups"
By Adam TURNER
Reviewing a dozen of anything at the same time is generally a nightmare.

Tech journos might get to play with cool toys, but mostly the life of a product reviewer is far less glamorous than it might seem. Testing one product can be tricky enough, but testing a bunch of them can drive you mad - especially when you're dealing with bleeding edge technology.
In ten years of tech reviewing, the last five as a freelancer, I've learned a few things about group product tests (also known as a "Round-Up"). As I settled in this week to run a group test of Android smartphones, I started to post a few words of warning on Twitter, using the hashtag #ShitIveLearnedTheHardWay. Colleagues soon jumped in with their pearls of wisdom. Our musings quickly grew into quite a long list of advice which I thought people might find of interest. I know it would have helped me along my way when I was first starting out.
Round-Up Rule 1: Group tests are more trouble than they're worth, that's why editors outsource them
Round-Up Rule 2: Know when to say no to a group test commission, and which editors are good to work with
Round-Up Rule 3: @David_Neiger Don't test heavy or bulky products (eg. printers, large screen TVs) unless you love your physio
Round-Up Rule 4: Read the brief carefully & plan ahead. Reread brief as you go - aloud if necessary
Round-Up Rule 5: Allow at least week for all gear to arrive, despite promises from vendors/PR/couriers
Round-Up Rule 6: Pay mbe.com.au to deal with couriers, to avoid #PunchCourierInTheFace (the @alexkidman clause)
Round-Up Rule 6a: @alexkidman At least 1 product will be sent to the publication rather than you. The heaviest one (Freelancer sub-clause)
Round-Up Rule 6b: @David_Neiger Products sent to the publication will disappear from the planet only to re-emerge after deadline
Round-Up Rule 6c: Stuff sent to mag will disappear forever, or be stolen in transit (with @coaten)
Round-Up Rule 7: If one in a million are DOA, you'll get that one
Round-Up Rule 8: @alexkidman Expect cables and other important stuff to be missing
Round-Up Rule 9: Expect gear to turn up with only US power plugs
Round-Up Rule 10: Clear a dedicated work space ie. not the kitchen table
Round-Up Rule 11: Allow extra time, clear yr schedule & don't leave complicated stuff til last
Round-Up Rule 12: Photograph the contents of every box before you start
Round-Up Rule 13: Get right tools for job - don't be afraid to spend $$ on gear that makes life easier
Round-Up Rule 14: Cheap powerboards r like dodgy mates - keep plenty around but don't rely on them
Round-Up Rule 15: Take lots of notes, including logins & passwords - and keep notes forever
Round-Up Rule 15a: @alexkidman If someone else set the password, try "Password" and "VendorName" first.
Round-Up Rule 16: NEVER assume you know everything, plus don't take the vendor/PR's word on anything
Round-Up Rule 17: Network-locked gear is a pain in the arse
Round-Up Rule 17a: @neerav Demand SIMs for every phone
Round-Up Rule 18: Battery tests are a pain - be methodical and double-check b4 walking away for 24 hrs
Round-Up Rule 19: Don't get cocky - if it all seems too easy, you've probably missed something important
Round-Up Rule 20: If y'r gettin friend to help, hope they don't have bad reaction to meds & need hospital- slows u down #TrueStory
Round-Up Rule 21: Feature tables are a pain in the arse and take longer than you think
Round-Up Rule 22: @alexkidman High Res product photos will take 4x longer to source than most product tests actually take
Round-Up Rule 22b: Good product photography is harder than it looks, don't do it unless you know your shit
Round-Up Rule 23: When u start seeing compression artifacts & 3D crosstalk whilst driving to shops, y'r in "the zone"
Round-Up Rule 24: You always go through that moment of panic when all seems lost - learn to deal with it
Round-Up Rule 25: @David_Neiger No matter what you do, one or more vendors will end up screaming to the editor
Round-Up Rule 26: @David_Neiger Vendors have no clue where products are - you'll be asked to return gear already sent or never received
Round-Up Rule 27: @David_Neiger The return satchel supplied by a PR will never be big enough to fit the product #itstrue
Round-Up Rule 28: @alexkidman At least 3 new replacement products will come out the day your story goes live. Learn to love it.
Round-Up Rule 29: Don't get sucked into Twitter when you should be working
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3 comments
Round-Up Rule 6d: If you don't follow Rule 6, at least one product will arrive on the day that you said deliveries should NOT be made. And it will be at least two more days before the courier can redeliver.
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The digital lounge room is Adam Turner's office and it's also becoming the new battle ground for the hearts, minds and wallets of the masses. Reporting from the front line where PC converges with AV, Adam offers a view from the couch of everything from digital television and hard drive recorders to piracy and digital rights management.