There's 46 inches of Full HD, 200Hz Bravia goodness sitting in my lounge room, and I like what I see.

I'm still putting the KDL-46Z4500 through its paces, pitting it against some old school Bravias to see how the evil geniuses at Sony have managed to improve what was already considered by many to be the best range of LCD TVs on the market. My initial impressions are very positive.

One of the biggest criticisms of LCD, when compared to plasma, is motion blur. After just a few hours with Sony's KDL-46Z4500 Bravia, which is the first TV to hit the shelves with 200Hz "Motionflow" picture processing, I've concluded that this television redefines what an LCD is capable of.

Fire up a high-def demo disc with scrolling text on a screen, and the new 200Hz Bravia blows the old 100Hz and 50Hz Full HD Bravias out of the water. The old Bravias already reduced motion blur more than other LCDs I've seen, but the new KDL-46Z4500 eliminates the blur. The only television I've seen to match the new Bravia in terms of motion blur is a Pioneer plasma.

Switch to action movies or fast moving sport and the improvement over the old Bravias isn't as striking, but discerning eyes will still pick it up.

This is the first LCD TV I've seen that would make me think twice about plasma. Given the choice I'd still opt for a Pioneer Kuro plasma, but the new Bravia LCDs can certainly hold their own against the plasma giants.